Case Analyses - the Global Baby Bust - 992 Words

Case Analyses - The Global Baby Bust 1. What are the implications of the global baby bust for marketers of consumer goods? * A marketplace responding to an aging population For a number of the challenges associated with aging, consumers can find a helpful ally in the many manufacturers and product designers who are catering to niche markets (gearing their products specifically to address age-related needs) and enhancing their traditional products targeted to seniors and older boomers. * Changing Households Generally speaking, households are becoming smaller, with fewer children and with time-stressed parents. That’s mean contributes to the decreasing household sizes. * Living alone can be challenging for consumers†¦show more content†¦With respect to physical mobility in particular, the transportation is a key requirement to participate in the life of the community and to access important goods and services. Transportation issues range from being housebound due to lack of accessible transportation, to needing unavailable specialized transportation, to extra costs arising from regular use of taxis because of inadequate public transportation. Indirectly, consumers with mobility limitations may, overall, have fewer opportunities to get out and make independent consumer decisions. 3. Why do you think entrepreneurship in a nation decline as its population ages? How could this impact global marketing? * The cost of health care for elderly people is greater than educational costs for the young. Hence, population aging will eventually place severe strains on government budgets for health care and pension plans, and with fewer workers to pay the taxes. * Health may actually decline due to the lifestyle changes of the urban environment, with its greater stresses and sedentary lifestyles. At the same time, retirement means that income tax revenues required to fund these programs decline; the economy shrinks. * For employers: there will have more employers onShow MoreRelatedTesco Plc Swot Analysis3798 Words   |  16 Pagespositioning of Tesco’s market share with respect to other leading players in the market has been illustrated as follows (Euromonitor, 2010): Fig 1: Share of Leading Players in UK Food Retail Market 3. PESTEL Analysis The PESTEL framework below analyses the dynamic and unpredictable environment in which Tesco operates by identifying the forces that have the most impact on Tesco’s performance: Political * China’s accession to the WTO has promoted a free flow of foreign trades by removing allRead MoreThe Delta Forces Causing Change in Human Resource Management6706 Words   |  27 Pagesparticipaà ºon by women and minorities, immigration, migration, and edueation. 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